Vibe coding stopped being a buzzword in our community this month. It started being a tool.

On May 19th, over 100 women filled Volcanic Theatre Pub for the most hands-on Learn & Connect DWB has ever hosted. We came to hear executive coach Julia Starr talk about vibe coding, the practice of using AI to build working software with plain-English prompts. We left having watched and helped build real products in under an hour, including one a member had been carrying in her imagination for four years.

Four years. A woman in our community had been envisioning a recommendation quiz for her CPG product for four years, and by the time she walked out of this workshop, she had a working prototype. The gap between having an idea and building it has collapsed. That is vibe coding in one sentence.

What it actually is

Julia opened by reframing the identity that had been holding most of the room back. "How many of you would identify as a good to great to maybe even excellent communicator?" she asked. Nearly every hand went up. Her response: "That is the skill of the future required to build software."

Then she asked who had ever said "I'm not technical." Nearly every hand went up again. Her response: "You are no longer required to be technical in order to build software."

For the next hour, Julia demonstrated and demystified what vibe coding actually looks like: describing what you want in plain English, watching AI build the working tool, then refining it through conversation. No code. No technical background. The Eiffel Tower metaphor she used for the most common beginner mistake landed instantly: "Whatever little crumbs you give it, it's like 'I'm going to turn it into the Eiffel Tower.' So I gave it some crumbs and it built like 10 Eiffel Towers." The lesson: be specific.

At the start of the night, Julia asked the room who had ever tried vibe coding. A handful of hands went up. By the end of the hour, every woman in the room was building, and minds were getting blown in real time.

What women built, live, in the room

A real estate lead magnet quiz with an affordability calculator and Stripe checkout
A bookkeeping client onboarding form for a new sales tax service
An operations dashboard for a three-person flooring company
A strategic planning dashboard with red, yellow, and green status tracking
A social media scheduling tool that replaces $100/month of existing software
The mushroom honey blend recommendation quiz, four years in the making

Julia's own story

Julia herself is proof of what vibe coding makes possible. She went from no technical knowledge in December 2025 to building Threshold, a vibe-coded career design tool, by February 2026. The tool landed her a feature in Business Insider and added a new revenue stream alongside her coaching practice.

"I went from no knowledge in December to money coming into my business in February with a tool that historically I would have had to pay $10,000 to $20,000 for a developer to build."

Why it matters

Our theme this quarter at DWB is leverage. Most leverage advice tells you to delegate, automate, or outsource. Vibe coding is something different. It is the ability to take an idea and build a tool out of it, in an afternoon, by yourself.

For women who have spent careers being told they're not technical, who have shelved ideas they couldn't afford to outsource, who have wondered what they might build if they had the resources, this is a different kind of unlock.

The question we heard most during networking afterward was the simplest one: "Wait, I can really do this myself?"

Yes. And the women in this community are about to prove it across every industry we work in.

Resources

Julia’s slides can be found here, with a link to her prompt doc as well.

Now that you’ve seen what AI can help you build, the next question is: what are you building toward? Take Julia’s free Aligned Career Audit to identify what’s feeling off in your work and what your next aligned move might be.

What's next

Our next event is Move & Connect on Tuesday, June 17th at Seventh Mountain Resort, hosted by Bowtie Catering in their beautiful new space. We are staying with the leverage theme and putting it to work through speed networking and a focused asks-and-offers exchange. Come ready to ask for what you need and offer what you have.

Secure your spot now